Are you a talented wordsmith with a passion for crafting compelling content? A well established retail company based in Brackenfell, Cape Town, is seeking a copywriter to join their team for a 4 - 5 month contract. Please see below for further details: 

Requirements: 

• Degree or Diploma in Digital Marketing, Copywriting or a related field
• +2 years’ experience in a Product Copywriter, Copywriter or similar role, with well-developed digital product copywriting and editing skills along with a demonstrable portfolio of copywriting samples or published articles 
• Proficiency in MS Office 365 – (essential)

Responsibilities: 

• Generate high-quality, relevant content and own the end-to-end content creation process 
• Write clear and compelling copy to describe products (including titles, summaries and descriptions)
• Measure success by ensuring copy is 100% unique to companies channels
• Collaborate with product and design teams on pages for new product features
• Work alongside marketing, commercial and communications teams to ensure all content produced is true to the product and consistent with the companies brand
• Edit, revise and review work in response to feedback received from key stakeholders
• Perform keyword discovery, conduct competitor analysis, and audience research to identify gaps and opportunities and drive content planning and creation
• Analyse overall PIM copy to ensure quality
• Ensure copy is SEO optimised, applying SEO principles to increase product visibility and maximize reach to target audiences
• Ensure all product information and copy is up-to-date and reflects product images
• Work collaboratively with internal and external stakeholders to produce copy that best communicates brand stories and initiatives